WTCE Recap: Meet the Classic Business Traveller

Two months into the post-expo phase, we’d like to share another recap video of our exhibition at the WTCE 2016 in Hamburg. In order to help demonstrate how we work with extensive consumer insight to develop a unique inflight experience, we will take you on a long-haul business trip in the luxury segment with Tek.

Who is Tek again? Well, he represents one of the three major travelling lifestyles we have identified. These global passenger profiles include the Inspirational, Natural ‘n’ Local and Classic lifestyles. Tek is the virtual embodiment of the classic passenger. As a consultant and frequent flyer, he looks for reliability, seamlessness and exclusivity. Today, Tek needs to prepare for a meeting. He’ll be working on board and enjoying some culinary delights. With that in mind, click below to take a look at Tek’s journey!

Would you like to learn more about our overall experience at this year’s WTCE? Watch our trade show video!